Finding good: An exploration of changing consumer values in the UK

People have been questioning what matters most in their lives – changes are emerging across the board – everything from behaviours and actions to attitudes to life, to the values that are prioritised and held dear.

The last few years have been unsettling for many of us. The COVID hangover is making it hard to feel upbeat about the future, and financial pressures are now resulting in many feeling stressed and under pressure. We are now more risk averse, and many are seeking a more solid, stable footing in life to offset the pressures of rising prices, increasing mortgage rates and sky-high energy bills.

It's of little surprise that with so much challenge to deal with people have been questioning what matters most in their lives. Changes are emerging across the board – everything from behaviours...

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