Finding a place in the moving market of information supplies

Frank Bracq and Van Terradot

The paper presents a case study on a survey conducted online among 1,017 French GPs. The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors and the strengths and weaknesses of its product compared to the competition.

Finding A Place In The Moving Market Of Information Supplies

Van Terradot NovatestFrank Bracq MediMedia Pro
 
Introduction

 

MediMedia Pro is a subsidiary of the Medimedia group, the world's third largest group in ...

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