Find Your Happy Place: Bathe Yourself in Happy

Unilever, a consumer goods company, launched a campaign in the US to raise awareness of its new self-care purposeful brand which was crafted with consumers.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

'Bath & Body' products go beyond traditional skin cleansing and offer a more holistic experience and have been growing through specialty channels, impacting our key retailer Walmart. We partnered together to democratize the experiential bath & body opportunity by creating a self-care purposeful brand called "Find Your Happy Place" crafted with consumers and launched in Walmart November 2020.

Consumer Insight

Self-care doesn't need to mean traveling to far off places or spending a ton of money. When feeling stressed and anxious, consumers find relief by visiting mental...

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