This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so...
Find the key to development and first break the "cured" category cognition
How to break the illusion of "stock market", we must first break the misunderstanding that "category cognition is solidified". Successful cases have proved that this cognition of consumers can be redirected by brands. At the same time, the stock market is a cognition that is limited to the physical form of the product, and is often vulnerable to a fatal blow from another product form. Therefore, when making innovations, enterprises, especially small and medium-sized enterprises, must have the courage to break through this cognitive appearance, grasp the development direction of the industry, and find the correct relationship with competing products in order to break through the stock and achieve a leap in increment.
