Find that common ground

Discussion with Jeffrey and Bryan Eisenberg, authors of a recent book 'Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing', showing how businesses can optimise increasingly interconnected media channels.

Find that common ground

Eric Butterman

Jeffrey and Bryan Eisenberg like to introduce themselves as “just two guys from Brooklyn, N.Y.” You'd never know it judging by their success as online marketing experts and best-selling authors. Cofounders...