Financial stresses make it harder for consumers to make green buying decisions

Jo Bowman

Many consumers are finding it more difficult to make eco-friendly purchases due to financial obstacles, a study by research firm Kantar has found.

Concerns about economic hardship in light of rising inflation are making it harder for even the most eco-conscious consumers around the world to make sustainable choices, a study by Kantar, the research firm, has found.

There has been a marked global decline in the proportion of consumers who prioritise sustainability when choosing fast-moving consumer goods, and 45% of people agreed it’s recently become more difficult to act sustainably because of the social or financial constraints they were facing.

Kantar’s annual “Who Cares, Who Does” series, which covers 99,000 respondents in 24 countries, is now in its fourth year....

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