Financial guidelines for production

Marketers are losing faith in advertising agencies’ ability to control production costs of traditional advertising (TV commercials), and are tending to move towards alternatives (rich media, etc.), taking production control into their own hands.

Financial Guidelines for Production

Soni StrylundGeneral Mills, Inc. & ANA Production Committee

In a recent survey conducted by the ANA, more than one third of all the major marketers said their advertising agencies are infected by “creative arrogance,”...