Financial Conduct Authority: Preventing investment harm amongst an emerging audience

The FCA, the regulatory organisation for financial markets, worked with BritainThinks to explore its audience and their key drivers and behaviour in the UK.

Summary

The FCA is responsible for the functioning of UK financial markets and protecting consumers from harm. The FCA had growing concerns about the risk of harm potentially posed to self-directed investors engaging in high-risk, high-return investment types. They wanted to explore the feasibility of a communication campaign aimed at investors and needed to understand – who actually is the audience? And what are their behaviours and drivers?

We worked with the FCA to address these questions with a multi-stage research process that went well beyond the original communications remit, delivering insight that has informed regulatory policy, the sector's understanding...

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