Finance And Marketing - A Business Partnership

The author describes how marketing and advertising expenditure is managed and evaluated at the Burger King Corporation.

Finance And Marketing – A Business Partnership

Adding value to your marketing dollar

Sherry UlshBurger King Corporation

Finance, Accounting, Marketing Services – the department can be called a variety of names based on each company's individual needs and structure. But no matter what the name, the function has a strong role in ensuring marketing dollars are fully utilized.

The marketing department is comprised of many people with many specialized skills – production, strategy development, merchandising, etc. The job of the finance professional is to provide control, administrative support and added value and act as a financial consultant/partner. Detailed below...

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