Finally Somebody Has to Get Out an Ad

In this 1955 speech to the 4A's (the American Association of Advertising Agencies) Eastern Annual Conference ,Leo Burnett sets out some of the things he has learnt over his years in the ad trade.

Finally Somebody Has to Get Out an Ad

Leo BurnettLeo Burnett Company, Inc

When the day's last meeting is over,    And the V.P.'s have left for the train, When account men are at bare with the client,   And the space men have...

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