Fila USA: Grant Hill 4 campaign

Between 1994 and 1996 Fila USA climbed from seventh place in the athletic-footwear category to an impressive third place.

Fila USA: Grant Hill 4 campaign

Kim Kazemi

OVERVIEW

Between 1994 and 1996 Fila USA climbed from seventh place in the athletic-footwear category to an impressive third place. Although the company made shoes and attire for a variety of sports, basketball-shoe...