FIFA21: A true connection

EA Sports, a video game developer, launched a campaign in Brazil to increase engagement with the launch of FIFA 21.

Campaign details

Brand: FIFA21Brand owner: Electronic ArtsLead agency: m/SIXCountry: BrazilIndustries: Gaming hardware & softwareMedia channels: Content marketing, Online video, Outdoor, out-of-home, Programmatic display, Social mediaBudget:500k - 1 million...