Fiat Punto

Revitalising campaign for Fiat Punto, presenting it as good for male as well as female drivers. Media used: TV with two commercials, directed at men and women respectively (print campaign was cancelled).
Agency: D'ArcyAuthor: Daniel Taylor

Fiat Punto

When a man might be the answer

Existing baggage

It's the end of the millennium, and Fiat UK was about to launch the replacement to its best ever selling model. A model which accounted for over...