| Agency: D'Arcy | Author: Daniel Taylor |
Fiat Punto
When a man might be the answer
Existing baggage
It's the end of the millennium, and Fiat UK was about to launch the replacement to its best ever selling model. A model which accounted for over...
Fiat Punto
Revitalising campaign for Fiat Punto, presenting it as good for male as well as female drivers. Media used: TV with two commercials, directed at men and women respectively (print campaign was cancelled).
