Fiat: Fiat Egea Cross 3D

Auto brand Fiat placed a holographic OOH unit in one of Turkey's most high-traffic areas to raise awareness of its new Egea Cross model and boost sales.

Campaign details

Brand: FiatBrand owner: Fiat ChryslerLead agency: People CommunicationsContributing agency: MusionxrtechMarket: TurkeySector: SUVs, 4x4sMedia channels: Outdoor, out-of-home, Virtual & augmented realityBudget: Up to 500k

Executive summary

For...