Fiat: Egea Cross Prelansman

Fiat, the car manufacturer, wanted to create shock awareness and curiosity in Turkey with a campaign tht used real time data and programmatic targeting.

Campaign details

Brand: FiatLead Agency: PeopleRegion: EMEA

Strategy

Objective

We wanted to create a shock awareness and curiosity. The main challenge was the market itself since automobile buying decision process is driven by expert opinions and research,...