Fiat: Creating the voice for the Fiat 500E

Car brand Fiat cleared a distinct path within the electric vehicle market for the marriage of technology and human innovation with the development of the engine sound for its new model launch in Italy.

Why is this work relevant for Strategy & Effectiveness?

The challenge from our client was to create an engine sound for the Fiat 500E that had character, whilst feeling authentically part of the Italian creative spirit. Inspired by this, our strategy...

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