Fiat - Vans? Enough said

This low-budget campaign for Fiat vans was based on exclusive sponsorship of the Sun's weekly SuperGoals supplement.
Agency: Leo BurnettAuthors: Isabel Butcher and Claire Morris

Fiat – Vans? Enough said

Isabel Butcher and Claire Morris

This paper shows how planning broke the mould of product-focused van advertising and allowed Fiat to develop a continuous relationship...

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