Fevikwik: Fix It or Forfeit It

Adhesive brand Fevikwik drove growth in India with a digital campaign that changed attitudes towards repairing items among millennials.

Campaign details

Brand: FevikwikBrand owner: Pidilite IndustriesEntrant company: Ogilvy & Mather MumbaiIdea creation: Ogilvy & Mather MumbaiMarket: IndiaSector: SundriesMedia channels: Mobile & apps, Online video, Outdoor, out-of-home,...