Fevikwik: Fix It or Forfeit It

Divya Agarwal

Adhesive brand Fevikwik drove growth in India with a digital campaign that changed attitudes towards repairing items among millennials.

Campaign details

Brand: FevikwikBrand owner: Pidilite IndustriesEntrant company: Ogilvy & Mather MumbaiIdea creation: Ogilvy & Mather MumbaiMarket: IndiaSector: SundriesMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Point--of-purchase, in-store, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

While environmental awareness is finally building across the world, most developing countries are yet to tip over this consumption-consciousness bell-curve.

In developing countries like India, on one hand, are the age-old practices of reusing and repurposing rooted in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands