Felix - Continuity saved the cat
Georgia Challis, Barry Lustig, Julia Wood, Les Binet and Sarah Carter
This paper describes the long-running campaign for Felix cat food. By 'tapping into people's real relationships with their cats', and sticking to it, Felix came from nowhere in 1988 to rival Whiskas for brand leadership by 1999.
| Agency: DDB London | Authors: Georgia Challis, Barry Lustig, Julia Wood, Les Binet and Sarah Carter |
Felix – Continuity saved the cat
INTRODUCTION
This paper turns the spotlight on an endangered species: the long running campaign. Once the stalwart of our TV screens,...
