Feeling seen USA: How diverse advertising unites us

Feeling Seen USA explores and celebrates the benefits of inclusive advertising as seen through the eyes of real, diverse audiences and details how brands and viewers both win when advertising broadens its scope.
  • You don’t only need a team at your company that is focused on equality, you need a diverse team.
  • Having a diverse team allows you to unearth real human truths and create real change.
  • Diversity leads to stories that are more relevant and more engaging while engendering greater empathy for others.
  • It also allows your brand to broaden its point of view, avoid cultural gatekeeping and become more relatable to the global population....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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