'Feel The Colour': MAC Cosmetics reinvents its physical retail experience in China

MAC's Shanghai new concept store was an innovative retail method that combined social engagement, product discovery, experience customisation, and WeChat integration.

Campaign details

Award show: ROI FestivalAward category: New retailAward level: GoldBrand: MAC CosmeticsBrand owner: Estee LauderCampaign name: 'Feel The Colour'Agency: Wunderman Thompson ShanghaiIndustry category: Cosmetics and personal productJanuary 2019 RMB 20-50 million China

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