'Feel States', New Ways to Understanding Consumer Emotions, Desires and Behaviours

Feel.States is the term I am using to describe the underlying physiological, emotional and societal drivers that help us to understand 'people' behaviour.The thinking considers, and addresses, the feelings people have about product categories, and what they might want or desire to experience in these product categories.

'Feel States'

New Ways to Understanding Consumer Emotions, Desires and Behaviours

Brian Donaghey The Research Business International

Some words and terms which are full to bursting

Two words are bound to crop up in most if not every paper presented...