Feel.States is the term I am using to describe the underlying physiological, emotional and societal drivers that help us to understand 'people' behaviour.The thinking considers, and addresses, the feelings people have about product categories, and what they might want or desire to experience in these product categories.
'Feel
States'
New
Ways to Understanding
Consumer Emotions,
Desires and Behaviours
Brian
Donaghey
The Research Business
International
Some
words and terms which are
full to bursting
Two words are bound to
crop up in most if not
every paper presented...
