FedEx Corp.: The Way The World Works campaign

Federal Express Corporation (FedEx), founded in the 1970s, built its success on an innovative business model, offering the business world the first overnight shipping service.

FedEx Corp.: The Way The World Works campaign

Susan Risland

OVERVIEW

Federal Express Corporation (FedEx), founded in the 1970s, built its success on an innovative business model, offering the business world the first overnight shipping service. But savvy...