Federation of Indian Chambers of Commerce & Industry (FICCI): Telling New India's story at Expo 2020 Dubai

APCO Worldwide, a communications consultancy, partnered with the Federation of Indian Chambers of Commerce and Finance (FICCI) to share India's cultural diversity and opportunities at the Dubai Expo 2020.

Summary

The Federation of Indian Chambers of Commerce & Industry (FICCI), a nodal agency working with The Ministry of Commerce and Industry, Government of India hired APCO Worldwide (APCO) as their communications partner for India's participation at the Dubai Expo 2020.

Through the visit of approximately 1.8 million people to the India Pavilion and over 184 key high-level events and 2,034 government- to-government (G2G), business-to-business (B2B) and investment meetings, as well as securing 248 media interviews and 12000+ media coverage in print and online publications in India and across the globe, APCO successfully amplified the India Pavilion story to multiple...

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