Federation des producteurs de lait du Quebec – Fromages d’ici

Specialty cheeses have long prospered in Quebec, based on the strength of their French heritage. However, while some consumers knew that there were local products of superior quality available, only a few could name any of the star cheeses.
Agency: Cossette Communication Marketing

Fédération des producteurs de lait du Québec – Fromages d'ici

Bronze: Best Integrated Campaign

EXECUTIVE SUMMARY

Business Results Period (Consecutive months): October 2006–June 2007Start of Advertising / Communication...

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