Fédération des producteurs de lait du Québec - Lait au chocolat

Sales of chocolate milk were lagging behind in Quebec compared with the rest of Canada, largely as a result of the vast number of competitors vying for kids' attention as they grew up.
Agency: BBDO Montréal

Fédération des producteurs de lait du Québec – Lait au chocolat

Winner: Grand PrixOff to A Good Start - GoldSmall Budget - Gold


Business Results Period (Consecutive Months): June 2005–December 2005

Start of Advertising/Communication Effort: June 2005

Base Period for Comparison: Calendar 2004 and Rest of Canada

The Milk Producers in Quebec are always looking for new sales opportunities. This campaign for chocolate milk broke all conventions, and delivered remarkable results. For a little under $200,000 it delivered $2.5 million in incremental retail sales. And the creative became the talk of the...

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