|Agency: BBDO Montréal
Fédération des producteurs de lait du Québec – Lait au chocolat
Winner: Grand PrixOff to A Good Start - GoldSmall Budget - Gold
Business Results Period (Consecutive Months): June 2005–December 2005
Start of Advertising/Communication Effort: June 2005
Base Period for Comparison: Calendar 2004 and Rest of Canada
The Milk Producers in Quebec are always looking for new sales opportunities. This campaign for chocolate milk broke all conventions, and delivered remarkable results. For a little under $200,000 it delivered $2.5 million in incremental retail sales. And the creative became the talk of the...