Fédération des producteurs de lait du Québec - Lait au chocolat

Sales of chocolate milk were lagging behind in Quebec compared with the rest of Canada, largely as a result of the vast number of competitors vying for kids' attention as they grew up.
Agency: BBDO Montréal

Fédération des producteurs de lait du Québec – Lait au chocolat

Winner: Grand PrixOff to A Good Start - GoldSmall Budget - Gold

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): June 2005–December...

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