Federal government of Brazil: Mistaken love song

The Federal Government of Brazil, a presidential constitutional republic, encouraged women in Brazil to report cases of domestic violence by launching a hit song with a hidden message.

Campaign details

Brand: Federal Government of BrazilAgency: Artplan Rio De JaneiroCountry: Brazil

Objectives

Violence against women became a hot topic around the world due to its increase during the pandemic. In Brazil, this issue has been huge for a long...