Feature fatigue exhausts digital marketers
When I showed a new report that analyses the feature glut on new high-tech gizmos to a media chum, her response was wise and simple. She described her new mobile phone, with its over-abundance of digital...
Feature fatigue exhausts digital marketers
Gary Yarlin, in his occasional comment column, muses on the increasing number of (unnecessary) digital capabilities that are being built into today's technical products - from mobile phones to cars - and asks whether they are jeopardising usability and consumer's confidence in a brand's basic values.
