FE Credit: PMAX – cross-selling with real-time data

Market-leading consumer finance provider FE Credit ran a data-driven campaign to optimise customer lifetime value (CLV) in a challenging COVID-19-affected market in Vietnam in 2021-2022.

Campaign details

Brand: FE CREDITAgency: PMAXRegion: APAC

Campaign video

Strategy

Objective

Consumer finance industry in 2021 kept a two-digit growth. However, the COVID-19 pandemic has led to the shift in consumer behavior in terms of product preferences...

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