FE Credit: PMAX – cross-selling with real-time data

Market-leading consumer finance provider FE Credit ran a data-driven campaign to optimise customer lifetime value (CLV) in a challenging COVID-19-affected market in Vietnam in 2021-2022.

Campaign details

Brand: FE CREDITAgency: PMAXRegion: APAC

Campaign video

Strategy

Objective

Consumer finance industry in 2021 kept a two-digit growth. However, the COVID-19 pandemic has led to the shift in consumer behavior in terms of product preferences and buying journey, which forced long-standing companies to make many big changes in their operations. Facing the aggressive growth pressure from the new competitors, as a market leader, FE CREDIT has made big movements in digitalization from their product offer to the selling process, and marketing activities, etc.

Besides new client acquisitions, customer lifetime value optimization was critical...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands