FE Credit: $NAP - Cash in a Snap

FE CREDIT, a financial services company, used social media targeting and app install campaigns in Vietnam to attract new users of its app and encourage current users to start a loan immediately.

Campaign details

Brand: FE CREDIT Agency: PMAX

Strategy

With a fast growing economy, high penetration of smartphones and the young and aspiring population, Vietnam market is ripe for a player like FE CREDIT to digitally transform the consumer finance ind

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands