FE CREDIT: Creative optimisation with data analytics

FE CREDIT, a financial services brand, analysed its previous campaigns for its mobile app FEMA before launching a new campaign to maximise customer lifetime value (CLV).

Campaign details

Brand: FE CREDITLead Agency: PMAXRegion: APAC

Strategy

Objective

Over the last 10 years, FE CREDIT has been offering a variety of consumer finance products to their customers with the aim of unburdening Vietnamese people - so that everyone...