FE Credit: A switch to high performance mode

Financial services provider FE Credit implemented a data-management campaign to streamline communications, deliver 6m personalised offers each month and onboard 350,000 customer profiles monthly.

Campaign details

Brand: FE CreditAgency: AKA DigitalRegion: APAC

Strategy

Objective

1. Objective:

  • Unify over 15 millions user profiles (from various sources) to deliver over 6 millions personalized offers per month. New on-boarding more than 350k profile/customer per month
  • Engage with 3 mil active customers in the daily basis

2. Challenges to business:

  • Data siloed, make segmentation process and campaign planning taking time and effort.
  • Fragmented communication: Take effort to set right messages through communication channels, with mostly gut-guessed target audiences.
  • Broken customer experience: Take time and effort to provide seamless customer experience with personalised communication...

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