Campaign details
Brand: FE CreditAgency: AKA DigitalRegion: APAC
Strategy
Objective
1. Objective:
- Unify over 15 millions user profiles (from various sources) to deliver over 6 millions personalized offers per month. New on-boarding more than 350k profile/customer per month
- Engage with 3 mil active customers in the daily basis
2. Challenges to business:
- Data siloed, make segmentation process and campaign planning taking time and effort.
- Fragmented communication: Take effort to set right messages through communication channels, with mostly gut-guessed target audiences.
- Broken customer experience: Take time and effort to provide seamless customer experience with personalised communication...