Fate of advertising lies in how consumers deal with downturn

Jenny Biggam

This article considers how consumer behaviours are likely to respond to the economic downturn, and reports a survey into the prevailing mood and consumption habits, at the time when the recession had become seriously evident.

Fate of advertising lies in how consumers deal with downturn

Jenny Biggam

A year ago last month, Northern Rock was nationalised. In the public consciousness, it heralded the beginning of the financial problems that went on to define 2008.

The past 12 months...

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