Fat Free Mobility (Koodo)

A little more than a decade after the wide-scale launch of mobile phones to consumers, the landscape was dominated by three major players and a large number of smaller ones.

Fat Free Mobility (Koodo)

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

March 17,2008–July 2008

Start of Advertising/Communication Effort:

March 17,2008

Base Period for Comparison:

n/a (brand launch)

A little more than a decade after the...

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