Faster and more effective decision–making through web–based reporting

Wally Balden

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when developing a site.

Faster and more effective decision–making through web–based reporting

Wally Balden Maritz Marketing Research Inc

INTRODUCTION

The web presents a significant opportunity for the global research community. We can now collect data faster, more efficiently and more cost effectively than traditional methods. However, up to this point, the focus within the research community has been somewhat single-focused on the issues involved with sampling and online surveying. An under-utilized opportunity is available that will allow the researcher to take advantage of the true speed and global nature of the web without concern for controversy or validity. This opportunity is web-based reporting....

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