Faster and more effective decision–making through web–based reporting

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when developing a site.

Faster and more effective decision–making through web–based reporting

Wally Balden Maritz Marketing Research Inc

INTRODUCTION

The web presents a significant opportunity for the global research community. We can now collect data faster, more efficiently...