Fast-working advertising

Charles Young, founder and CEO of Ameritest, discusses the role of film editing on our perception and understanding of movies and TV commercials - especially how 'long' they appear to be.

Fast-working advertising

Charles Young

Subjective time, as opposed to clock time, is fundamental to our experience of film or video and, by extension, TV advertising. The elements of a commercial may be the pictures and the words that you can lay out on...

Not a subscriber?

Schedule your live demo with our team today