Fast moving consumer needs

This article concentrates on women readership of Australian newspapers. The authors asserts that women have a stronger relationship with newspapers than they have with magazines.

Fast Moving Consumer Needs

Neil SharmanNews International andMelissa RyanNews Limited Australia

In recent years the high value of newspapers as advertising vehicles has increased. Women have forged stronger relationships with newspapers, finding relevance, breadth and connection. This is not simply because newspapers have evolved to cater for female readers but because women's information needs have changed and newspapers meet them.

Also, consumers' demands of advertising and media have changed and these changes favour newspapers. Tap these demands, and your message will be relevant and immediate. This, along with involved female readers, makes newspapers a huge opportunity...

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