Fast forward to the future of TV

Although personal video recorders (PVRs, such as Sky+) are currently found in only 4% of UK homes, Nigel Foote, from Starcom Group, believes the way their users view TV has important implications for advertisers.

Fast Forward to the Future of TV

Nigel Foote

The rise of personal video recorders (PVRs) has generated headlines over recent years, with tales of doom for advertisers as viewers gain control and skip commercials. PVRs are still a relatively niche market...