Fast Forward: The Jump Start Interactive Marketing Needs

Robin Webster, from the ANA, reports on the FAST (Future of Advertising Stakeholders) Forward Summit held in August 1998 - when all sections of the interactive marketing industry came together to discuss the future of on-line advertising.

FAST Forward The jump-start interactive marketing needs

Robin Webster, ANA

While consumer use of the Internet and World Wide Web continues its remarkable growth, the online advertising and marketing community grapples with the complex question of how to...