FAST Forward The jump-start interactive marketing needs
Robin Webster, ANA
While consumer use of the Internet and World Wide Web continues its remarkable growth, the online advertising and marketing community grapples with the complex question of how to jump-start the interactive marketing arena. Todays top advertisers, though certainly exploring and investing in what was formerly called the new media, are still not spending the kind of dollars that would elevate the online medium to the level of TV. On the flip side, Web publishers and interactive agencies still cannot supply the types of hard measurement data advertisers...