Fast Forward: The Jump Start Interactive Marketing Needs

Robin Webster, from the ANA, reports on the FAST (Future of Advertising Stakeholders) Forward Summit held in August 1998 - when all sections of the interactive marketing industry came together to discuss the future of on-line advertising.

FAST Forward The jump-start interactive marketing needs

Robin Webster, ANA

While consumer use of the Internet and World Wide Web continues its remarkable growth, the online advertising and marketing community grapples with the complex question of how to jump-start the interactive marketing arena. Today’s top advertisers, though certainly exploring and investing in what was formerly called ‘the new media,’ are still not spending the kind of dollars that would elevate the online medium to the level of TV. On the flip side, Web publishers and interactive agencies still cannot supply the types of hard measurement data advertisers...

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