Farm’s Select smoothies: Hitting the right spot

Almarai, a food company, promoted its line of Farm's Select smoothies in Saudi Arabia.

Campaign details

Brand: Farm's Select smoothiesLead Agency: Spark FoundryRegion: EMEA



Living life to the fullest means consumers are looking for a balance between health and indulgence without willing to compromise on either. Almarai saw this unmet consumer need in the market and introduced its range of premium juices, 100% pure, free from any additives, and made not from concentrate.

Farm's Select juices received an overwhelming response across the region. After reaching value leadership within super premium juices in less than 2 years, we wanted to innovate and increase our value share in the...

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