Farmlands Trading Society: The Party of the Year

The Farmlands Trading Society, a retail co-operative for farming supplies in New Zealand, wanted to boost usage of the Farmlands Card credit card, which its members saw as secondary to mainstream cards.

Farmlands Trading Society: The Party of the Year

Category: Limited Budget: less than $300,000 Agency: justONEClient: Farmlands Trading Society Limited

Summary

The Farmlands Trading Society and justONE campaign to boost use and spend of the Farmlands Card certainly gave farmers a reason to party.

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