Farmers - your red dot sale just got bigger

This paper describes how in 2005 Farmers in New Zealand extended their Red Dot fashion promotion to encompass all categories storewide and nationwide.

Your red dot sale just got bigger

Category: Retail/EtailAgency: Colenso99Advertiser: Farmers

SUMMARY

Farmers was finding that it was getting harder to engage customers during its peak sales periods. Consumers effectively tuned out due to the constant barrage...