Farmers - Back in Fashion

This paper describes how in 2005/6 Farmers repositioned itself as the fashionable, destination department store for contemporary Kiwi women.

Farmers - Back in Fashion

Category:Agency:Advertiser:

Corporate Reputation\Image Colenso.99 Farmers

SUMMARY

New management of Farmers was looking for ways to drive more profit out of the business in a highly competitive market. Business analysis showed fashion...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today