FareShare: The mouse that roared – how FareShare put the attention of the nation on its vulnerable children

FareShare, a charity network of food redistributors, launched its ActiveAte campaign in the UK to tackle holiday hunger and provide free meals to children during school holidays.

Campaign details

Brand: FareShareAdvertiser: FareShareEntrant: FareShareCategory: Not-for-ProfitPrincipal author: James Persad, FareShareContributing author: Gurdeep Puri, The Effectiveness Partnership


The FareShare holiday hunger campaign, ActiveAte, led to the seismic shift in news coverage on the issue of childhood hunger in the UK, and resulted in a huge outpouring of government, business and public support to tackle it. The campaign also led to Marcus Rashford and a number of other high profile celebrities to back the campaign, and Marcus becoming an Ambassador for FareShare.

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