Campaign details
Brand: FareShareAdvertiser: FareShareEntrant: FareShareCategory: Not-for-ProfitPrincipal author: James Persad, FareShareContributing author: Gurdeep Puri, The Effectiveness Partnership
Overview
The FareShare holiday hunger campaign, ActiveAte, led to the seismic shift in news coverage on the issue of childhood hunger in the UK, and resulted in a huge outpouring of government, business and public support to tackle it. The campaign also led to Marcus Rashford and a number of other high profile celebrities to back the campaign, and Marcus becoming an Ambassador for FareShare.
The campaign showed...