Outstanding brands "emotionally speaking"

Flemming Hansen, Larry Percy and Steen Lundsteen

The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice.
  

Outstanding brands “emotionally speaking”

Flemming Hansen, Larry Percy & Steen LundsteenCopenhagen Business School

EMOTIONS AND FEELINGS

One of the things we now know about memory is that when we are experiencing something, if it...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today