Modelling emotional and attitudinal responses as drivers of sponsorship value
Flemming Hansen, Anne Martensen and Sverre Riis ChristensenCopenhagen Business School
1. INTRODUCTION
Sponsorships can take many forms. The broadest form in consumer...
Flemming Hansen, Anne Martensen and Sverre Riis ChristensenCopenhagen Business School
1. INTRODUCTION
Sponsorships can take many forms. The broadest form in consumer...
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