Fanta: Fanta fest

Fanta, a brand of fruit-flavoured drink, increased awareness, positive sentiment, and conversations in Turkey by holding a music festival that appealed to young people.

Campaign Details

Brand: FantaAgency: Mediacom TurkeyRegion: EMEA



Fanta is the leader of the category with 63% value share and the 2nd largest brand in sparkling. However, we had been on a losing trend since covid. The objective is to create...

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