Family matters – the unique selling point of television
Fred BronnerUniversity of Amsterdam and further affiliated with the research agencies Veldkamp and TNS NIPO, Netherlands
Nelly KalfsDutch Television Audience Research Foundation, Netherlands...
Family matters - the unique selling point of television
The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.
