Family matters - the unique selling point of television

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.

Family matters – the unique selling point of television

Fred BronnerUniversity of Amsterdam and further affiliated with the research agencies Veldkamp and TNS NIPO, Netherlands

Nelly KalfsDutch Television Audience Research Foundation, Netherlands...