| Agency: john st. |
Family Channel
Advertiser: Astral Television Networks Awards: Off to a Good Start - Silver
EXECUTIVE SUMMARY
Results Period for the Case: The 6 months from September 02 February 03
Base Period Used for Comparison: September 01...
Family Channel
This is the story of how an underdog built its share of the kid audience by 50% in just six months, passing Teletoon in #2 position, and closing in on YTV, the long-reigning #1.
