Family Channel

This is the story of how an underdog built its share of the kid audience by 50% in just six months, passing Teletoon in #2 position, and closing in on YTV, the long-reigning #1.
Agency: john st.

Family Channel

Advertiser: Astral Television Networks Awards: Off to a Good Start - Silver

EXECUTIVE SUMMARY

Results Period for the Case: The 6 months from September 02 February 03

Base Period Used for Comparison: September 01...